News18 India continues its dominance; leaves AajTak & India TV behind

News18 India continues its dominance; leaves AajTak & India TV behind
News18 India continues its dominance; leaves AajTak & India TV behind

News18 India has cemented its position as the No.1 Hindi channel in the country

The channel has widened its lead over AajTak and India TV. 

According to the BARC ratings released on Thursday News18 has secured a 13% market share (week 27-31; HSM-Urban+Rural), ahead of AajTak (11.97%) and India TV (11.98%).

The channel has rolled out a high-decibel marketing campaign by taking out full-page jacket ads in prominent English newspapers such as Hindustan Times, Economic Times and The Indian Express.

In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives. 

Even in primetime hours (1800-2400 hrs, TG: 15+, HSM), News18 India has 1.7% more market share than AajTak. News18 India enjoys a 13.9% market share, as compared to 12.2% of Aajtak.

Karan Abhishek Singh, CEO of Hindi Cluster, Network18 said, “News18’s dominance as the country’s top news channel is a direct result of toning down on sensationalism, increasing the variety of coverage and bringing a perspective to the news that is unmatched by any other channels. Our robust lineup of strong shows and our team of anchors that are undisputedly the best in the Hindi news genre are the key differentiating factors that keep us ahead of the competition.”

 

 

The channel has not only performed well on TV but its digital audience base has also seen steep growth.

Additionally, commenting on the success of the channel, Kishore Ajwani, Managing Editor, News18 India, said, “It is a matter of great pride for us to become a daily household name across India. Our editorial excellence, programming strategies, fearless reporting and content stickiness are all offerings that have contributed to loyal audiences giving us a competitive advantage.”

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