News18 India dominates morning primetime with coverage of Agri Reform Bills on 15 Dec

With a CNT Index of 6.9%, News18 India garners the highest ROI with-in the Agriculture Reform Bills story during the morning primetime (15th December 2020, 7 am - 11 am, 15+, HSM, Hindi News Genre).


Airtime Share - The story had the maximum air time share of 21.08% followed by ‘SPEED NEWS’, ‘AGRICULTURE REFORM BILLS’, ‘AIMS NURSING STAFF ON STRIKE’ and ‘WEST BENGAL ASSEMBLY ELECTION 2021’ whereas ‘CORONAVIRUS DISEASE (COVID-19)’ secured the 6th position during the respective time bend. Of the total run of the story, Republic Bharat led with 20.3 % share followed by NDTV India. News 18 India was at rank no 8 with 2.8% of the total air time among the top 8 Hindi News Channels during the respective time bend.

Viewership Share – Agriculture Reform Bills – 11.3% of which News 18 India – 19.3%, ABP News – 16.9%, Aaj Tak – 16.6%, India TV – 13.4%, Zee News – 12.6%, Republic Bharat – 11.1%, NDTV India – 5.3%, and TV 9 Bharatvarsh – 4.7%

Chrome News Track is India’s first Live TV News Consumption measurement PaaS to MAXIMIZE RATINGS on the back of key editorial decisions at the click of a button. The tool gives an immediate competitive edge with near live tagging on what your competition is airing and what you are missing out on, eventually boosting your News Channels' rating (with additional data from a 24*7 live panel of 2000 touchpoints with live indicative viewership that tallies with the subsequent ratings system trends). Features include - Story Analysis, Sub Story Analysis, Anchor Analysis, Top Genres, Logistic Monetization and Exclusive Competitive Stories.

All viewership inputs are a hybrid of the above LIVE data via 1) the Chrome LIVE Panel of 2000 boxes representing the cable universe of 184 million homes (translating to ~791 MN individuals – second by second image capturing of the content viewed), and 2) the on-ground distribution fluctuations across 1700 unique feeds sourced from Chrome Track, (Chrome’s city-wise connectivity OTS - Opportunity to see).                        

 Coverage – Urban 3,429 Class 1 and LC1 towns representing 92.3% population of urban India & 5,93,615 villages representing 100% of the rural population of India.


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