News18 India dominates morning primetime with coverage of Agri Reform Bills on 15 Dec
With a CNT Index of 6.9%, News18 India garners the highest ROI with-in the Agriculture Reform Bills story during the morning primetime (15th December 2020, 7 am - 11 am, 15+, HSM, Hindi News Genre).
Airtime Share - The story had the maximum air time share of 21.08% followed by ‘SPEED NEWS’, ‘AGRICULTURE REFORM BILLS’, ‘AIMS NURSING STAFF ON STRIKE’ and ‘WEST BENGAL ASSEMBLY ELECTION 2021’ whereas ‘CORONAVIRUS DISEASE (COVID-19)’ secured the 6th position during the respective time bend. Of the total run of the story, Republic Bharat led with 20.3 % share followed by NDTV India. News 18 India was at rank no 8 with 2.8% of the total air time among the top 8 Hindi News Channels during the respective time bend.
Viewership Share – Agriculture Reform Bills – 11.3% of which News 18 India – 19.3%, ABP News – 16.9%, Aaj Tak – 16.6%, India TV – 13.4%, Zee News – 12.6%, Republic Bharat – 11.1%, NDTV India – 5.3%, and TV 9 Bharatvarsh – 4.7%
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All viewership inputs are a hybrid of the above LIVE data via 1) the Chrome LIVE Panel of 2000 boxes representing the cable universe of 184 million homes (translating to ~791 MN individuals – second by second image capturing of the content viewed), and 2) the on-ground distribution fluctuations across 1700 unique feeds sourced from Chrome Track, (Chrome’s city-wise connectivity OTS - Opportunity to see).
Coverage – Urban 3,429 Class 1 and LC1 towns representing 92.3% population of urban India & 5,93,615 villages representing 100% of the rural population of India.