News18 India gains ground in Week 42, leads in 7-11 pm time band
It’s close to a year since IBN7 was rebranded as News18 India, the Hindi news channel from Network18, in November 2016. The channel has, in the span of this one year, made it to among the top three channels in the Hindi news genre. News18 India was placed in the eighth position prior to the rebranding.
As per BARC data for Week 42 (October 14-20), News18 India was placed third amongst the Hindi news channels [HSM (U+R) : NCCS All : 15+ Individuals], garnering a gross viewership of 76,091. Aaj Tak led the genre, followed by India TV.
News18 India topped the Hindi News genre with 7,601 average weekly impressions (000) [BARC, 10L+, TG15+, Wk 39-42 2017, Mon-Fri 1900-2300]. Aaj Tak was placed second in the same period with 6,559 average weekly impressions (000).