News18 India maintains lead in Hindi genre

News18 India has again maintained its lead in the Hindi news genre. As the infographic illustrates, the difference between News18 India and Aaj Tak (which is at number two) is far wider than the difference in the viewership percentage of channels that
are at numbers two, three, four, and five.

Overall - News18 India is 15% ahead of Aaj Tak

According to BARC data, News18 India is ahead of other Hindi news channels such as Aaj Tak, India TV, TV9 Bharatvarsh, and Republic Bharat with a market share of 15.7% (BARC; market share% 24 hrs, TG: 15+, HSM, Wk 52’22, All days).

The market share of Aaj Tak stood at 13.63%, whereas the market share of India TV is at 13.60%, TV9 Bharatvarsh stood at 12.9%, and Republic Bharat is at 11.6%.

BARC numbers also show that News18 India led the competition by far in prime-time hours as well.

According to BARC ratings (BARC; market share% 1800- 2400 hrs, TG: 15+, HSM, Wk 52'22, All days), News18 India has a 16.3% market share, and is followed by TV9 Bharatvarsh and India TV, at 13.7% and 13.6% viewership share, respectively.

As per the BARC data, (BARC; market share% 2100-2200 hrs, TG: 15+, HSM, Wk 52'22, Mon- Fri), News18 India’s Kishore Ajwani has remained ahead of Aaj Tak’s Sudhir Chaudhary and others, with 17.9% market share, followed by Republic Bharat and India TV, which had 15.9% and 15.7% market share, respectively.

To keep News18 India’s programming and presentation unique and far ahead of the competition, the channel has invested in editorial resources, along with state of the art studios and its ground network of reporters. As a result, News18 India brand has gained significant traction on YouTube as well as social media platforms.


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