News18 India outperforms GECs in terms of reach
The country’s number one Hindi news channel News18 India has outperformed popular GECs in terms of reach.
As per BARC data, News18 India has outperformed top general entertainment channels such as STAR Plus, Sony and Zee TV with a cumulative reach of 8.7 crore (BARC; Cume reach ‘000: HSM; All 15+; Avg. Wk 37-40’22). According to BARC data, the cumulative reach of STAR Plus stood at 7.6 crore, whereas the cumulative reach of Sony and Zee Tv stood at 6.56 crore and 6.52 crore respectively.
Commenting on the viewership data, Karan Abhishek Singh, CEO, Hindi News at Network18 said, “News18 India has a reach significantly better than all the major GECs. Our reach and viewership numbers show the kind of audience trust we enjoy. For advertisers, it’s a great opportunity to use news genre as their preferred vehicle and to take their brand to audiences in a much more efficient and impactful way.”
In Hindi news genre, News18 India has been number one in terms of both viewership and reach for over three months now.
This week too News18 India has continued its dominance as the leader in the national Hindi news channel segment with 15.9% (Wk. 40’22, 24 hrs, TG: 15+, HSM), as compared to TV9 Bharatvarsh’s 13.0%, India TV’s 12.6% and AajTak’s 12.5% market share.
The channel has done exceedingly well in the most sought after 9 -10 PM prime time band.
News18 India’s Kishore Ajwani has 18.4% share as compared to Aajtak’s Sudhir Chaudhary who is at number 4 position with a market share of 14.1%. (2100-2200hrs Wk. 40’22, 24 hrs, TG: 15+, HSM).
Additionally, during the prime time band of 9-10 pm, News18 India garners almost three times the viewership than that of ABP news, which stood at 6.1%.