News18 India remains No.1 in English news genre on Budget Day
As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again dominated the Hindi News segment with 14.9% market share on the Budget Day (February 1, 2023).
According to the latest BARC data, News18 India beat Aaj Tak, India TV, TV9 Bharatvarsh and Republic Bharat. The market share of Aaj Tak TV stood at 13.5%, whereas the market share of India TV was at 13.3%, TV9 Bharatvarsh stood at 13.1% and Republic Bharat captured 10.7% market share. (BARC; market share% 24 hrs, TG: 15+, HSM, Budget Day)
News18 India has been the industry leader since the resumption of BARC’s viewership data in March of 2022.
With the most robust line up of Prime Time shows & anchors in the news genre, News18 India presents shows that offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 India with the audience.
To keep News18 India’s programming and presentation unique and far ahead of the competition, the channel has invested in editorial resources, along with state of the art studios and its ground network of reporters. As a result, News18 India brand has gained significant traction on YouTube as well as social media platforms.