News18 India widens lead over AajTak; strengthens its No.1 position

News18 India has strengthened its position as the No.1 Hindi channel in the country

The channel has widened its lead over AajTak and India TV.

According to the BARC ratings released on Thursday News18 has secured 12.8% market share (week 27-30; HSM-Urban+Rural), ahead of AajTak (12.02%) and India TV (12.01%).

In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

Even in primetime hours (1800-2400 hrs, TG: 15+, HSM) News18 India has 1.5% more market share than AajTak. News18 India enjoys 13.6% market share, as compared to 12.1% of Aajtak.

Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “Continuous dominance of News18 India as country’s top news channel shows the kind of viewer’s affinity and trust the channel enjoys. Our robust line up of shows and anchors also keeps us ahead in the primetime. Our focus on news, unmatched perspective, insightful analysis and debates are the key differentiating factors that keeps us ahead of competition.”

Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 27-30’22: 22^nd July’22 to 29^th July’22, All Days, 24 hrs Market Share - HSM - Urban + Rural

The channel has not only performed well on TV but its digital audience base has also seen a steep growth.

Additionally, commenting on the success of the channel, Kishore Ajwani, Managing Editor, News18 India, said, “There are a multitude of reasons which have helped us become a daily household name across India. The strong line up of story-driven shows, the diversity of content, debates which offer perspective and our fast paced information delivery, all of these offerings have contributed to the increase in engagement with the audience and in resonance of the channel.”