News18 India wins accolades for their campaign Sabse Bada Dangal
News18 India, the national Hindi news channel from News18 Network,. has often been in the news in the recent past for its exponential growth that has enabled it to emerge as the leading channel in the Hindi news category. It has won several accolades for its content, formats and campaigns. Further building on this momentum, the channel recently added five more prestigious awards to its tally across different categories at top industry awards.
News18 India won the Gold at ACEF in the “Grand Prix Award- the Most Admired Campaign for Customer Engagement” category for ‘Sabse Bada Dangal’, an election based viewer engagement campaign that reached out to around 11 million plus people and engaged with over 70,000 individuals in Rajasthan & Madhya Pradesh. The same campaign also received a Bronze at Digixx in the Digital and Direct Marketing category. The channel has also been awarded and recognised for its clutter-breaking leadership campaign which took a quirky and humorous route to present and highlight the fact that News18 India is the No. 1 channel in the category. The campaign won a bronze at ACEF in the category Television for Customer Engagement’ and at the ABBYs for Best TV News Chanel Promo in the Broadcaster category as well as a Silver at Digixx in the Multichannel Marketing- Four or more: Media category.
Commenting on these wins, Mayank Jain, CEO, Hindi News, News18 Network said, “We have always endeavoured to keep our marketing efforts impact oriented in order to move the needle on both viewership numbers and perception for News18 India. For us the unparalleled growth that News18 India has witnessed is a testimony to these efforts. It is a matter of great pride and satisfaction that stalwarts in the media and marketing fraternity are also recognizing us for our efforts.”
The ACEF program is organized by a team of professionals from India, Sri Lanka and UAE and is guided by the Advisory Members from Branding, Marketing and Creative Agencies based in India, US, Australia, Singapore, UAE and Sri Lanka.
The ABBY award is known as the Oscars of Indian ad awards honouring creative excellence in advertising. It is the biggest and the most prestigious ad award show in the country.
The DIGIXX Awards are designed to recognise and celebrate excellence in Digital Marketing & Advertising.