News18 pushes the envelope with innovative campaigns and initiatives

India’s No.1 news network, has continued to lead the way in driving innovation within the news industry. By integrating cutting-edge technologies such as Metaverse, AI and Robotics across its diverse range of campaigns, events, and promotions, News18 has underscored the role of technology in shaping the landscape of viewer engagement and content delivery, setting new standards of excellence in the process.

News18 Madhya Pradesh / Chhattisgarh, the Madhya Pradesh and Chhattisgarh’s No. 1 news channel, set a historic benchmark for the region by seamlessly live streaming  its ‘Rising Chhattisgarh’ summit on Metaverse. Renowned for discussions around key developmental priorities and celebrating state achievements, the Summit saw a massive increase in its outreach by enabling virtual attendance through this initiative. The campaign received an overwhelming response, with thousands of individuals joining the virtual stream within a matter of hours. This campaign promoting the livestream ultimately reached an impressive 8 million+ individuals. Moreover, the event also featured the region’s first AI anchor Anjali, who unveiled the channel’s umbrella branding for the upcoming state elections “2023 Ka Mahasangram”, marking another first for the channel.

News18 Rajasthan also recently organized "AI Bhavishya Ka Dwar" conclave in Jaipur, wherein the channel offered the audience an opportunity to experience first-hand an interactive AI avatar. The event also deployed robots to handle specific tasks during the events creating a huge amount of buzz amongst the audiences. The Network also recently successfully executed a hugely successful Independence Day campaign wherein viewers were allowed to create a virtual avatar and unfurl the Tri-colour at the ramparts of a model of the Red Fort that was created in the Metaverse

News18 is paving the way for a new era in the news industry through its steadfast commitment to innovation and technology. With a focus on creating immersive experiences, and introducing industry-first initiatives, the network continues to redefine how it engages with audiences.

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