NewsX, The Power of Consistency
NewsX has once again emerged as the leader amongst the competition. According to the Broadcast Audience Research Council (BARC) data, the channel has surged ahead in the English News genre in Week 22’15 (30th May – 5th June) in 6 Megacities i.e. Delhi, Mumbai, Kolkata, Bangalore, Chennai and Hyderabad.
According to the BARC data released yesterday, the channel is number one in 6 Megacities, with 33.5% relative share, while India Today Television garnered 32.9%, Times Now: 22.8%, NDTV24x7: 6.3% and CNN-IBN gets 4.6%. (Source: BARC, TG 22+ M NCCS AB, Market: 6 Megacities; Daypart: 0600-2359 Hrs, Week 22'15 (30th May – 5th June), Relative Share Basis RAT 000s)
Even TAM Media research data confirms that NewsX leads the English News category in the 6 Metros, with a relative share of 25.2%, while Times Now garnered 24.6%, India Today Television: 22.2%, CNN-IBN: 17% and NDTV 24x7 got 10.9%. (Source: TAM, TG CS 25-44 AB, Market: 6 Metros; Daypart: 0600-2359 Hrs, Week 23’15 (31st May – 6th June), Relative Share %)
TAM ratings also reiterate that NewsX has consistently been number one in the English News category for more than a year.
Commenting on the leadership, Rahul Shivshankar, Editor-in-chief, NewsX said,” We, at NewsX, have always focused on bringing undiluted news to our viewers. The ratings reflect on our commitment to deliver the best and provide a reassurance that what we bring to our audience is meaningful and most preferred. “
"Our leadership in the English news space proves that we are the channel of choice among the urbane audience. It stands as a testimony to the consistency and credibility of our programming line-up. Through our in-depth & extensive programming, we strive to sustain our position as market leader.” he added.
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