Nexus Venture Partners invests in social media marketing & analytics firm Salorix!

"Central to our development has been an unwavering commitment to providing global customers with best-in-class solutions tailored to the digital marketing needs, focused on their social media initiatives, and enabling them to respond to new market complexities", said Santanu Bhattacharya, Salorix CEO.. "Investments from Inventus and Nexus, two leading firms with a history of promoting investments in pioneering technologies in emerging marketplaces, will enable us to advance our technology development efforts and provide our customers with comprehensive and expanded solution sets for managing their social media campaigns effectively".

Salorix works with the world's largest brands and agencies to simplify and scale social media engagement. The Salorix Social Marketing Platform enables multi-channel listening, social media campaign planning and engagement in a unified framework. Headquartered in Santa Clara, CA and with offices in New York and Bangalore, India, Salorix's customers include Blue Shield of California, AARP, United Online, HP/Palm and agencies such as Mediacom, OMD and Universal McCann.

"Brands need to follow their customers, who today are flocking to social media en masse," Kanwal Rekhi, Managing Director with Inventus Capital Partners explained. "This can be attained by listening to and influencing the buzz about them, as social media has become a holy-grail. Salorix is emerging as a leader that is enabling brands to do just that."

"Organizations' desire to use social media to enhance customer satisfaction and improve revenue opportunities is going through a revolutionary change," Naren Gupta, Co-Founder of Nexus Venture Partners said. "We are thrilled to be working with Salorix, a firm that is developing disruptive technology to enable small as well as large organizations, brands and agencies achieve their social media goals."