NGC eyes at east, launches in Bangla

On the auspicious festive celebration of Durga Puja, National Geographic Channel gears up to reward their Bengali fans with a special gift. National Geographic Channel will now be available 24 hours in Bengali from November 3, 2010 onwards. This will enable them to reach out to a larger spectrum of Bengali viewers in India to `Live Curious' in their own language. After the successful launch of Telugu feed, Nat Geo will now establish a strong foothold in West Bengal. This mega initiative will be promoted by icons of Bengali Television ' the Star Jhalsa celebrities, through a 360 degree marketing campaign.

National Geographic Channel, which is currently available in Hindi, English and Telugu will now also be available in Bengali showcasing the same award winning programs like "Jailed Abroad' & "Air Crash Investigations', to NGC specials like "Great migrations'. The best of NGC specials, events and signature series will now also be available throughout the week, 24x7 in Bengali.

Commenting on the launch, Keertan Adyanthaya, Managing Director, National Geographic Network & FOX International Channels, said, "We are extremely thrilled to reach out to the audiences of West Bengal. West Bengal is an important market for us as we have a large number of viewers in the state. Bringing NGC in Bengali will give our viewers a flavor of compelling stories in their native language, aided by stunning visuals and credibility that people have come to expect from the National Geographic Channel. It will be a valuable addition to the National Geographic Channels Network and will reinforce our commitment to offer our viewers a new way to look at the world - inviting them to Live Curious: learn and explore constantly about science, technology, history, culture, nature and wildlife".

Nat Geo will now be available in Bengali along with Hindi, English and Telugu through distribution affiliates and cable network operators. With a commitment to making documentaries that explore the modern world from a unique perspective, National Geographic Channel creates smart innovative entertainment for viewers who want to know more.