NH Studioz to foray into digital space; plans to launch OTT platform – NH Plus

NH Studioz of Mumbai is all set to launch their in-house Over The Top (OTT) platform – NH Plus with an aim to provide an extra dose of entertainment to the audiences. It would be accessible for both android and iOS users.

Content plays an important role whenever it comes to engaging the audiences because there is always a dearth of palatable and desired content. And, with NH Plus, NH Studioz aims to bridge the gap and become one-stop shop for all the movie buffs across demographics. With the upcoming OTT platform, audiences will be able to access iconic and thrilling movies like Sholay, Sarkar, Baghban, Krantiveer, Pink etc.

Commenting on the launch plans, Shreyans Hirawat, Director, NH Studioz said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all what people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of movies and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the desi movie audiences.”

“We plan to roll out various offers on the subscription plan since the business model would be hybrid in nature. We will be starting with 200 films and target to add a decent number each month.  For NH Plus, the focus would be on films while other platforms are focusing both on films and TV shows. In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges.”, he further added.