NIC Honestly Natural Ice Cream Independence Day ad campaign gets 4.1m views on YouTube

NIC Honestly Natural Ice Cream, the fastest-growing ice cream brand in India, has captivated consumer hearts with a heart-warming ad film streaming on YouTube on the occasion of India’s 75^th Independence Day. Just days after its launch, the ad has achieved 4.1 million views and counting.

Speaking about the ad campaign, Sanjiv Shah, Director, NIC Honestly Natural Ice Cream said “The idea behind the campaign was to showcase how throughout our journey we have strived to make ‘NIC Honestly Natural Ice Cream’ a brand that everyone would love. The ad film is about honesty and authenticity, which reflects the authentic, natural, and honest ingredients in all our ice creams.”

The ad film starts with a question from a young son to his father that while in other celebrations one receives gifts, shouldn’t one also receive gifts on Independence Day. The father replies that we get the gift of ‘Hope’ on Independence Day, and the discussion continues about hope, ending with the son hoping he could get another ice cream. Ending with the hashtags #hope, #pride and #honesty, the advertisement strives to reconnect deeper emotions of the younger generations with Independence Day.

NIC Honestly Natural Ice Cream is a brand that is hand-crafted, heart-crafted, and mind-crafted with 100% natural and pure ingredients making it a wholesome experience for all consumers over the country.

The brand has also been inspired by Indian sweetmeats such as Gulab Jamun, Sheer Khurma, Til Gud, and Gajar Halwa to name a few. NIC’s popular natural fruit ice creams include Sitaphal, Alphanso Mango, Chikoo, Jackfruit, Lychee, Strawberry, among others.