Nick India and Big Bazaar launch the SpongeBob SquarePants 'Back to School' range in India with MANDIRA BEDI

Nick India, the leading kid's entertainment channel & Big Bazaar, India's largest Hypermarket chain and part of Future Group, together announced the launch of the "Back to School' range with the famous icon, the one & the only "SpongeBob SquarePants'! The "Back to School' range is available starting December 9th 2011 at all Big Bazaar outlets across the country. Actress & mother, Mandira Bedi unveiled the range in Mumbai amidst much fanfare!

Said Mandira Bedi, "It's great fun to be here for the launch of SpongeBob SquarePants Back To School Range. It's amazing to see the variety of products available in the Indian market for kid's today¦ in our times we had to hunt for such stuff to show off in class! But today you have this awesome Nickelodeon range that covers everything from erasers to school combi-packs."

The popular television series exploits the adventures of SpongeBob SquarePants and his various friends in the underwater city of "Bikini Bottom'. Taking inspiration from this theme, the "SpongeBob SquarePants ' Back to School' product range includes colour pencils, crayons, erasers, sharpeners, sketch pens, pencil pouches, oil pastels, compass boxes, coin bank, combi packs etc. The product range, priced between Rs. 25/- and

"SpongeBob SquarePants ' Back to School' range brings the iconic toon SpongeBob SquarePants closer to its fans in India. Nick and Big Bazaar, both brands enjoy a strong hold and are leaders in the respective market segments in terms of their unique shows and merchandise. There is more fun & excitement in store as Nick India and Big Bazaar will roll out several other promotions across major cities in India around this tie-up.