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Nick's 'The Big Green Help' kick starts

Nick, one of the India's most popular kid entertainment channels, is helping the kids to focus their attention on the environment with "The Big Green Help' - an initiative aiming at igniting real-world action for ecological change.

It is an international initiative which has helped millions of kids across 27 countries in making a real difference to the planet. It aims to make "earth-friendly activities' a part of kids' everyday lives, in India as well.

Garnering the support of Sudarsan Pattnaik, the world famous artist who created a giant sand sculpture depicting environment degradation on the shores of Priyadarshini Park in Mumbai on February 3, is a step in bringing this message to life for kids.

The initiative kick-started with Sudarsan Pattnaik creating a one-of-its-kind mammoth sculpture in sand. Kid stars of the famous TV series Uttaran (Colors) were also seen at the inauguration, who pledged their responsibility towards being "agents of change'. "Perman' - one of the favorite animation characters of kids which support the environment, along with the school children took it up on them to keep the beaches clean and also vowed to save the environment in any way they can.

Commenting on the initiative, Nina Elavia Jaipuria, Senior Vice-President and General Manager, Nick India said, "We hope to make children the change agents of today in order to build a better tomorrow. Through this innovative and path breaking initiative, we aim to create maximum impact with the kids. Equipping the kids with actionable tools is what will translate into concrete change in their homes, neighborhood and schools. We are delighted to have Mr. Sudarshan Pattnaik on board for "The Big Green Help'."

Pattnaik also taught the kid's how to build their own sand sculptures, making it a great learning experience for them. Pattnaik commented, "I have traveled the world to make sculptures but I am particularly delighted to build this creation for this noble initiative by Nick, which is promoting a greener world for us. Art is a life-long gift that I'm glad to pass on to the kid's here, in turn spreading the message to save our planet."

The initiative has a host of on-air, digital and on-ground initiatives that aim to make earth-friendly activities a part of a kids daily routine. The channel will be giving eco-tips, eco-interactivity that would inspire kids to stop wasting time and take this issue up on a war footing. School contact programmes and on-ground activities in Mumbai, Delhi and Bangalore would be conducted wherein kids can express their opinions and view points and in turn learn how to use the various tools to save the earth.

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