Nickelodeon partners Ayush Ministry to promote #YogaSeHiHoga
The Nicktoons have been actively advocating the benefits of yoga, inspiring kids towards a healthier and balanced life. In 2019, the campaign saw Motu and Patlu perform yoga with Prime Minster Narendra Modi along with 40,000 people at Prabhat Tara Ground and partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’, attended by over 10,000 yogis with Nicktoons Shiva and Rudra in attendance. Last year, owing to the pandemic, Nickelodeon celebrated Yoga Day virtually in partnership with the AYUSH Ministry and highlighted the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, and videos, followed by a nationwide contest that reached out to over 6,30,000 mothers and kids through digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. To ensure wide spread awareness and to promote yoga ahead of International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.