Nickelodeon partners with Metro Shoes; launches Dora shoes
Metro Shoes, one of the largest fashion footwear retailers in India and Nickelodeon, are set to launch a new range of vibrant Dora the Explorer footwear this season. The colourful range of shoes are priced from Rs. 299 to Rs. 999 and will be available across a network of 175 Metro stores in India.
The footwear collection has a perfect mix of stylish and chic details which are available in flip-flops, crocs, trainers and more; in over 7 styles and sizes. Dora the Explorer, the lively and curious 7-year old and a favourite amongst little girls across the world, is featured on the colourful shoes that are designed for children aged between 2-9 years.
Commenting on the tie-up, Sandeep Dahiya, Sr. Vice President - Consumer Products & Communications, Viacom18 Media Pvt Ltd said, “We’re excited to tie up with Metro Shoes to give an opportunity to millions of Dora the Explorer fans to choose their favourite pair of footwear. Metro has come up with a lively range that is sure to delight our young audience.”
Adds Farah Malik Bhanji, Executive Director, Metro Shoes Ltd, “Metro Shoes, being pioneers in the retail shoe business, have always explored changing trends. This is one of the exciting opportunities that we came across, and are extremely happy to be associated with Nickelodeon to launch this new Dora range of shoes. With this association, we aim to create a completely different offering for kids and hope that the vibrant designs create a benchmark in the retail space.”
Nickelodeon India and Metro Shoes have launched innovative and fashionable merchandise for kids in the past.