Nicotex takes the educational route to make smokers quit the habit

A Cipla Health brand Nicotex, launched a new TV advertisement for their smoking cessation chewing gum highlighting the right dosage and the right usage of the brand to effectively reduce or quit smoking. The TVC delves into the mind-set of a smoker who seeks advice from a friend who has now quit smoking with the help of Nicotex gums.

Commenting on the launch, Anshul Mishra, Category Director, Cipla Health Ltd. said, ‘’We as a brand understand the psychology of a smoker, the constant struggles and endless attempts to quit smoking.A lot of smokers trust Nicotex to be their companion in this difficult journey to quit smoking. Our approach in this piece of creative has been very sharp and positive.We aim to educate our consumers and highlight the importance of using the right dosage of Nicotex and following the correct chewing technique which will help them cope up with their struggle.’’

The advertisement was conceptualized and created by Soho Square, a Mumbai based advertising firm, with the intention of driving education among the consumers to start their journey to quit smoking with the correct dosage and consumption of Nicotex.

“Quitting smoking is tough, and disheartening for the smoker each time he fails at quitting. Many a times consumers take the first step of trying Nicotex to quit, but due to incorrect consumption lapse in their effort. Any product consumed correctly gives best results, true for Nicotex as well. Thus the purpose of this communication was to educate consumers to get the best result from their efforts, purposefully kept simple.” Added Anuraag Khandelwal, ECD and Creative Head, Soho Square

With an aim to make a strong resolve to have a smoke-free life ahead of us, Nicotex continues to motivate consumers with their TVC and digital campaigns.

Credits:

Agency: Soho Square, Mumbai

Creative team:

Sumanto Chattopadhyay - Chairman and Chief Creative Officer

Anuraag Khandelwal - Executive Creative Director & Creative Head

Ankur Jain - Sr. Creative Director

Sanjay Ujawane - Creative Director

Tiyasha Ray - Creative Controller

Prashant Kandalkar - Associate Creative Director

VS Srikanth - Chief Executive Officer

Samrat Bedi - Head of Office

Films:

Production House: Kavit Films

Director & Producer: Kavit Mody