Nielsen announced the appointment of Justin Sargent as MD, Consumer, India

The Nielsen Company recently announced the appointment of Justin Sargent as the Managing Director for Nielsen India's Consumer Business. Justin will lead Nielsen's consumer businesses (Retail Measurement Services, Consumer Research, BASES, Advance Analytical Consulting) including Client Leadership, Client Service and Product Leadership initiatives.

"Our focus on growing rapidly by being enablers of marketplace success for our clients means gearing ourselves to build the right commercial capabilities. To this end, our focus on introducing top-notch talent to the organization and investing in people is paramount. We are privileged to have Justin Sargent appointed to lead the commercial organization for our Consumer businesses," said Piyush Mathur, President, India, The Nielsen Company.

Justin began his career at Procter & Gamble as a category marketing analyst before joining Nielsen in 1993. Since then he has held a number of senior positions at Nielsen across the globe, including the position of RMS Executive Director - Australia, and most recently Managing Director ' UK & Ireland.

With a wide variety of experiences across developed and developing markets, Justin's perspective on how businesses are strategizing to win across the globe is unmatched. His interactions with senior decision makers in corporations across both mature and growing markets has positioned him to better understand how consumers behave, what drives their behavior and how marketers can make the most of it to drive their strategies to win.

"I am delighted to have received the mandate to lead Nielsen India's Consumer business. The diverse and incredibly fast growing Indian market provides an excellent opportunity to catapult Nielsen India business into a high growth trajectory by helping clients to win in the marketplace," said Justin Sargent, Managing Director ' Consumer, India, The Nielsen Company.

"Justin has been successful in all his roles at generating step-change growth by developing and engaging the best talent, building a client first mindset and driving a transparent communications culture," added Mathur.

Justin is a sought after expert on topics that range from product marketing to retailing and consumer insights at key industry events and has been the recipient of a number of awards.

Justin graduated from Warwick University, England with a BSc in Mathematics, Operational Research, Statistics and Economics. He is currently based in Mumbai, India.