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Nielsen to be bought in a $16 billion dollar deal

Nielsen is being bought for $16 billion, including debt, just a week after rejecting a $9 billion offer.

Nielsen's viewing data is crucial in determining where billions of dollars in advertising are spent each year. The corporation generates roughly $3.5 billion in global revenue each year.

A group of private equity investors, led by Evergreen Coast Capital Corp., a subsidiary of Elliott Investment Management L.P., and Brookfield Business Partners L.P., will pay $28 per outstanding Nielsen share, with institutional partners.

Brookfield Business Partners will invest $2.65 billion in preferred stock, which will convert to 45 percent of Nielsen's common stock. The deal's equity portion is worth slightly over $10 billion, with the rest held in debt.

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