Nihar Naturals continues to empower with the support of Indian Women!
After a successful “Chotte kadam pragati ki aur” campaign, the brand is all set to launch the second phase titled “Garv se Badlo.” The new TVC features their brand ambassador Vidya Balan, encouraging women to choose a bottle of the Nihar Shanti Amla giving her a sense of pride from beautiful looking hair; whilst empowering her to embark upon impactful changes in the lives of many Indian children.
The film creatively puts forth the campaign, showcasing that each pop of the bottle cap, is in turn putting a smile of education on the faces of young India. The first TVC showcased how Nihar Naturals is empowering the women of today. Whereas, the new campaign showcases the satisfaction with which these progressive women are enabling big changes in the society. The brand puts forth a sense of identity she achieves through her everyday household choice; making these women the standing custodians for the astute future generations.
The TVC has a touching script, which depicts Vidya Balan as a loved school teacher by her students who undertakes an interactive style of teaching with hand-puppets, song and dance. She too is a user of Nihar Shanti Amla facilitating education in the lives of her students as well as children across the nation through her choice of hair oil.
Subhash Kamat, Managing Partner, BBH, said that, “We see Nihar as a progressive brand with its head held high amongst many traditional rivals. As a progressive brand, we believe it’s not just about delivering strong category benefits but actually empowering our consumers to do good for others as well. This is precisely what this program for Nihar Shanti Amla is about. It's not just communication, but a platform: something that the brand helps the consumer contribute to children's education in this country. We believe it's a very powerful message and are very excited by the prospects.”
The creative agency for the TVC is BBH India and the production house is Apostrophe. The campaign is slated to run from March 2013 is a 40 seconds commercial, utilizing the authenticity of the product communicating an interesting proposition along through a real everyday set-up to make known an impactful public campaign.
Agency: BBH India
Creative: Russell Barrett, Puneet Kapoor, Suyash Khabya, Roshni Kavina
Account Management: Subhash Kamath, Abhimanyu Khedkar, Royston Netto, Mandar Shete, Alvin Ferrao
Strategic Planning: Partha Sinha, Yousuf Rangoonwala
Agency producers: Rahul Kulkarni
Director: Koushik Sarkar (Apostrophe Films)
Music Director: Sameer Uddin