Nikhil Madhok and Sumanta Bose to head Life OK and Jalsha

Nikhil Madhok currently Star Plus marketing head, will be now be heading the Hindi General entertainment channel Life OK as Business Head.

While other changes taken place is elevation of Sumanta Bose as business head of Jalsha cluster comprising of Star Jalsha and Star Jalsha Movies. As of now he is the Marketing Head of two Bengali channels of Star. He has been an important factor in making Star Jalsha and Jalsha Movies such successful regional channel.

Star India COO Sanjay Gupta in an internal communication said “I am happy to announce important changes at two of our key businesses, Life OK and Jalsha. Madhok will take on the role of business head, Life OK, a brand that has now become a serious contender for leadership in the Hindi GEC space. In his new role, Nikhil and team’s mandate will be to focus on breakthrough innovation on both the content and brand fronts, which will game change the business and take Life OK strongly towards its ambitious goals.”

For the last three years Nikhil Madhok has played a pivotal role in the growth of the organisation. ‘Satyamev Jayate’, ‘Mahabharat’ and ‘Ye Hai Mohhabatein’ are the top shows that he has been a part of.

Commenting further on elevating Nikhil Madhok and Sumanta Bose to new position, Sanjay Gupta said “Both Madhok and Bose have given evidence of their well-honed marketing and strategic skill sets in their marketing roles and I am confident they will drive an aggressive growth agenda for their respective businesses. These appointments are in line with our endeavour and commitment to provide growth opportunities to our people and help build meaningful careers at Star.”