Nikhil Madhok to join Amazon Prime Video as Head of Hindi original content
Amazon Prime Video has appointed Nikhil Madhok , former EVP & Head of Original Content of Disney + Hotstar, as the Head of Hindi original content. To enhance its original content offering, Amazon Prime Video is on the lookout for utilizing the valuable experience of Madhok across digital ecosystems and TV. He will be joining from Monday, 12th September, 2022.
Madhok has led the growth of the original content offering of Disney+ Hostar for more than four years. He was behind the conceptualization and launch of Hostar Specials including the ideation, script development, content strategy, curation, production and launch of the complete slate of Specials.
He was also responsible for the production of shows such as Human Grahan, Special Ops, Ghar Waapsi, Criminal Justice, Aarya. According to Ormax report 2021, Hotstar Specials have occupied the top positions of the list of most watched series in India. It also has received Emmy nomination for Aarya.
Madhok has spent more than five years at Star India where he assumed many roles including that of Business Head of Star Bharat, Head of Programming Strategy, VP – Network Marketing, Marketing & on-air promotion for Star Plus. He also has joined Disney for a short period of time as the Head of Products Asia Pacific, heading the digital and linear TV products at Discovery across APAC. He started his career as the Global Marketing Manager at Unilever in 2005. After that he assumed the role of Senior Director of Marketing at Turner (presently Warner Media.)