Nine Indian agencies secure 34 Finalists for The One Show 2019

India finished in the top 10 countries in Finalists for The One Show 2019, announced by The One Club for Creativity, the world’s foremost non-profit organisation celebrating creative excellence in advertising and design. 

India has 34 Finalists this year, in work submitted from nine agencies. One Show judges selected 1,558 Finalists representing 40 countries this year. 

Leading the way is Wunderman Thompson India Mumbai with eight Finalists, all for Jimmy Nelson Foundation’s ‘Blink Test’ done with its Amsterdam office. 

Cheil Worldwide India Gurugram has six Finalists, including three for Sense International India’s ‘The Good Vibes Project’ and three working with its Seoul office for Samsung Electronics’ ‘Baby Voice Forever’. Taproot Dentsu Mumbai also has six Finalists, all for work on behalf of Dulux Paints – three each for ‘Painted by Paint’ and ‘Paint Flow’. 

DDB Mudra Group Mumbai has five One Show Finalists, all for Johnson & Johnson’s ‘Project Free Period’. 

TBWAIndia Mumbai has three Finalists, all for NeuroGen Brain & Spine Institute/ Asha Ek Hope Foundation’s ‘Blink to Speak’. FCB Ulka Mumbai has two – both for Theater of Relevance’s ‘Nyay ke Bhanwar Mein Bhanwari’. 

With one Finalist each are: Ogilvy & Mather Bengaluru with Hungry Films Mumbai for Madhya Pradesh Tourism Development Corporation’s ‘World’s Most Honest Tourism Film’; Ogilvy & Mather Advertising Mumbai for Reliance General Insurance’s ‘#HoliNotHooliganism’; Blink Digital Bandra West for Amazon Echo’s ‘Play My Song’; and WATConsult Mumbai for Project Nanhi Kali’s ‘#PowerlessQueen’. 

Globally, McCann New York has the most One Show Finalists in the world this year with 41, including 16 on behalf of client March for Our Lives. Ogilvy Chicago is close behind with 40 Finalists, followed by BBDO New York with 38, Droga5 New York with 34 and TBWAChiat Day New York with 30. 

The entry with the most Finalists spots is ‘Broadway The Rainbow’ for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King’s ‘The Whopper Detour’ by FCB New York with 19. Tied for third with 17 Finalists each are Nike’s ‘Dream Crazy’ by Wieden+Kennedy Portland and McDonald’s ‘The Flip’ by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver. 

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8 and May 10 in New York. 

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York. The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners). 

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with Outfront Media, Inc, who serve as exclusive sponsor for The One Show 2019 Outdoor category. Outfront Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the ‘real world’ on giant creative canvases. Their focus on creative, through in-house creative boutique Outfront Studios, has been recognised across the media industry. 

The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards, Creative Week and Portfolio Night, is the world’s foremost non-profit organisation recognising creative excellence in advertising and design.  The ADC Annual Awards honours the best work across all disciplines, including Advertising, Interactive, Design and Motion. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.


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