Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience

Nishad Ramachandran has joined Hansa Cequity as Vice President and Head of Digital Experience. Hansa Cequity, part of the R K SWAMY HANSA Group, is one of India’s leading integrated customer marketing & technology services company.
Speaking about this development, S.Swaminathan, CEO, Hansa Cequity, said, “We are pleased to have Nishad lead this new and strategic initiative at Cequity. Our integrated customer marketing and analytics services has seen strong growth over the past year. For our growing roster of blue-chip clients we enhance customer relationships and build customer value by applying data, analytics and insight-driven campaigns to every interaction. Nishad unique blend of digital strategy, creative and technology thinking for brands will help us enhance our digital solutions.” 
In a career spanning over 20 years, Nishad  has been in a senior leadership role, more recently with iContract (part of Contract Advertising(I) Ltd.), one of India leading direct and digital marketing agency. He has worked on award winning campaigns with leading brands like HSBC, Shoppers’ Stop, Asian Paints etc. and has been part of Cannes Direct Jury in 2008.
Commenting on his new assignment, Nishad said, “Hansa Cequity has invested in building a quality team of data scientists, customer strategists and marketing technologists. With the Digital Experience practice we will truly leverage our promise of Customer Integrated Marketing (CIM) using digital data, mobile apps and analytics with powerful campaign ideas”
Hansa Cequity is one of India’s leading Integrated Customer Marketing & Technology Services Company.  Hansa Cequity brings together the power of data, analytics and campaigns for their clients. They manage over 24 million customer relationships and analyze over 75 million customer transactions every month and manage over 450 real-time multi-channel campaigns every day using an automated marketing & analytics technology platform. 
Hansa Cequity is part of the R K SWAMY HANSA Group, a leading Marketing Communications and Services Group, serving over 250 leading companies in India and the USA. With around 1100+ professionals, the Group comprises R K SWAMY BBDO, R K SWAMY Media Group, HANSA Research, HANSA Events & Activation, HANSA Medical Communication, HANSA Retail ID, HANSA Consulting, HANSA InfoSource, HANSA Public Relations and HANSA Marketing Services USA.

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