Nitesh-Ashwiny Tiwari's Earthsky shines in IPL Dream11 Campaign

As India’s current obsession, the Indian Premier League, comes to a close, an aspect closely connected to the cricket extravaganza is advertising, as brands clamor to be seen and heard during this exciting televised sporting event.

A campaign that truly stood out this IPL season & was spoken about and celebrated well was unquestionably ‘Dream 11’ that featured the stars of 3 Idiots, Aamir Khan, R Madhavan and Sharman Joshi as they humorously take a jibe at biggest of cricketers including Rohit Sharma, R Ashwin, Hardik and Krunal Pandya, Rahul Chahar and Yuzvendar Chahal about their foray into acting.

The ad directed by Nitesh Tiwari and produced by Earthsky, '3 Idiots ka Press Conference Cricket Pe’, shows the three actors dressed up as cricketers in a press conference set-up announcing their foray into cricket, considering how cricketers have taken up acting in commercials.

Witty, hilarious and attention-grabbing, ‘Dream 11’ fast became everyone’s favourite commercial as it had audiences in splits, while sending the message home.

Similarly, another campaign that struck a home run was Kaun Banega Crorepati's 'Gyaan jahaan se mile bator lo, lekin pehle tatol lo' tagged campaign directed by Ashwiny Iyer Tiwari. The campaign was well loved by viewers since it combined megastar's Amitabh Bachchan's wit and personality while addressing citizens' tendencies to follow unverified sensational news.

The popularity of these campaigns comes as no surprise since Nitesh Tiwari & Ashwiny Iyer Tiwari are both veterans in the advertisement space who have won multiple awards too for their work, despite being one of the most sought-after feature film directors too. Their experience in directing advertisements has complemented their skills as filmmakers, allowing them to craft engaging narratives across different mediums.
Some Earthsky’s noteworthy campaigns include
1) Amitabh Bachchan announcing KBC 14 with a joke about GPS-fitted bank notes
2) Sony Dus Ka Dum with Salman Khan
3) DHFL Home Loans with Shah Rukh Khan
4) Big Picture campaign with Ranveer Singh
5) Kaun Banega Crorepati's Sanju and Guddi and Gyanchand campaign
6)Whisper choice #nocheck campaign
7) Pepsi - Change the Game campaign featuring prominent cricketers,
Among other interesting campaigns including Nerolac Paints - Har Rang Khoobsurat Hai', Bournvita - Tayyari Jeet Ki'Campaign, Star Sports - Mauka Mauka, Zee5’s brand anthem, Star HDTV, Anchor Rickshawala, Penguin Dad campaign, Whisper Choice, among the many others.

Nitesh & Ashwiny Iyer Tiwari’s advertising campaigns are known for their creative storytelling, emotional connect, and ability to resonate with the target audience. Their commercials often carry a positive message, highlighting the brand's values and creating a memorable impact.


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