Nitin Karkare promoted as CEO at FCB Ulka

Close on the heels of Rohit Ohri officially taking on the role of Group Chairman & CEO at FCB Ulka on January 4, 2016, comes the news of Nitin Karkare’s promotion as CEO. Prior to the elevation, Karkare was COO, Mumbai and Bangalore at FCB Ulka.

Commenting on the elevation, Rohit Ohri, Chairman and CEO FCB Ulka Group said, “My first priority in my new assignment is to ensure that we have the right people in the right leadership roles. Nitin’s passion for advertising, his love for the Company, his deep bonds with our clients and, of course, his charming, and affable work style make him the right person for the position of CEO, FCB Ulka Advertising. He has an impressive track record of building some of India’s most loved brands. His commitment to our clients is true testimony to FCB’s spirit of partnership. I’m confident that Nitin will lead FCB Ulka Advertising to new heights and will be a great partner to me in realizing our vision for the Group.”

Nitin combines an easy going nature with a keen creative eye to forge an effective partnership with his creative team, who is ever ready to give their best for him at all times.

Shashi Sinha, CEO – IPG Media Brands India, added “I have worked with Nitin from 1986 and am thrilled that he will lead FCB Ulka advertising – he knows the clients, the people and more importantly the culture. This is true testimony to growth from within.”

Speaking on his new role, Nitin Karkare, CEO – FCB Ulka Advertising said, “From starting out as a management trainee at Ulka Advertising to becoming the CEO of FCB Ulka Advertising, it has been an exhilarating journey. FCB Ulka has been built on the foundation of long term partnerships with its clients and its people. I would like to build on this legacy while infusing a new creative energy into the system.

Karkare had joined the agency (then known as Ulka) as a trainee in 1986. He left FCB Ulka to work with Everest Advertising for a few years before rejoining the agency in 1993. In the course of his career, Karkare has worked with big clients like Zee, Tata Motors, Wipro, ITC, Zodiac, Nerolac, Godrej, Castrol, Amul, and Ceat, among others.


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