NIVEA celebrates 100 years of passion for Skincare; Anushka Sharma launches the Nivea Crème Mega Tin

For millions around the world, the trusted NIVEA brand has been a staple in their home for decades, thus building a loyal consumer following. As the brand enters its centennial year, it will pay homage to its heritage while looking ahead to the next generation of fans.

Joining the NIVEA family in its celebrations in India, actor Anushka Sharma, who is associated with NIVEA BODY LOTION and Deodorant, unveiled the NIVEA MEGA TIN at the Great India Place, Noida. The Mega Tin is a giant 7 metre tall & 5 metre broad balloon NIVEA crème tin replica. As a part of the 100 years celebration globally, NIVEA, in India initiated a Facebook contest in which the contestants were required to answer simple questions relating to NIVEA and New Delhi which is incidentally also celebrating 100 years and the winners got an opportunity to meet and greet with Anushka Sharma. This activation is an extension to the yearlong 100 year celebrations of NIVEA..

Sunil Gadgil, Director ' Marketing - NIVEA India, shared his view on the brand legacy and the sentiments it inspires in India. "The core values of NIVEA like trust, care, family, quality and honesty are what defined NIVEA for 100 years and they are very relevant today also. The 100th year will see a new communicative branding within the framework making NIVEA closely focused on Skincare. The NIVEA Crème Mega Tin is an interesting symbolization of the legacy and the history the product holds in the minds of the consumer and we hope to make it larger than life with this 7 meter tall installation."

NIVEA turned 100 on 9th May, 2011 and its centennial celebration will continue till 9th April, 2012 with several consumer & stakeholders" engagement activities planned to celebrate skin with its trustred patrons.

Since 1911, NIVEA has built an entire company on the phenomena of skin and has pioneered breakthrough concepts in the Skincare industry, from the first stable cream emulsion, to the first body lotion, the first deodorant with caring properties to the invention of Sun Protection Factor popularly known as SPF today.

Skin constantly insprires NIVEA to unfold its mysteries and decode its secrets. NIVEA celebrates skin, interprets & preempts its needs. Today the extended NIVEA product family cares for consumers in over 200 countries, including all areas of skin and body care..