NIVEA India picks Anushka Sharma for its 'GO SLEEVELESS' campaign

NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and world’s largest skincare brand has roped in Anushka Sharma to endorse its product, NIVEA Whitening Deodorant. Anushka Sharma features in the multi-media campaign of the brand’s innovation in the deodorant category. Through this ad campaign, Anushka invites women to ‘Go Sleeveless’, without any fear of exhibiting their under-arms. 

 

Fair underarms give women the confidence to wear sleeveless clothing thus making them feel more sensual and feminine. At times women hesitate to wear sleeveless clothes because of darker underarms, this ad showcases how continued usage of the product helps you drop those inhibitions to wear sleeveless and gives you the confidence to flaunt your underarms.

 

Underarm darkening has been a problem that women have battled against for years using remedies that include waxing, shaving and usage of hair removal creams. However, continued usage of these remedies over a period of time makes the underarms dark, dull and patchy. 

 

NIVEA has found a solution to all these problems in its WHITENING deodorant. This deodorant contains a product ingredient called “licorice extracts” that counteracts skin darkening and works against hyper pigmentation. Effect? Fairer and even toned underarms. It has a floral fragrance that gives long lasting freshness. 

 

After a successful launch of the original edition, NIVEA has introduced its second variant called NIVEA Whitening Deodorant Fruity Touch which has a fresh fruity note.

 

The new variant is expected to attract further consumers to the brand and widen the fragrance offering of the NIVEA Whitening deo franchise. 

 

Speaking on the association with Anushka Sharma to promote Whitening Deodorant, Sunil Gadgil, Marketing Director of NIVEA India said, ‘‘NIVEA Whitening Deodorant has been developed to address the latent consumer need to have the confidence of having even-toned underarms. The ‘Go Sleeveless’ campaign explains the product proposition through a 3600 campaign featuring Anushka Sharma . The campaign helps in establishing the Nivea mother brand values in a contemporary Indian style.” 

 

Speaking on being a part of NIVEA Ad campaign, Anushka Sharma said, ‘‘It gives me immense pleasure to be a part of the NIVEA family because NIVEA is a brand that I have been using since my childhood days. It’s been a big milestone achievement for me to have come this far with NIVEA and to be a part of the NIVEA family today just fills me up with joy. Women today are quite conscious of their dark underarms which have been caused due to various reasons like shaving, waxing etc. This product undoes all that damage and gives you fair underarms. Through this ad, we wish to communicate to consumers that if you want to wear a sleeveless outfit where your underarms will show, you should have the ability to wear it with confidence. That confidence comes from usage of NIVEA Whitening Deodorant.”