NIVEA MEN kicks off partnership with REAL MADRID

Two champions build one global team: NIVEA MEN, global market leader in male grooming products, and 12-time UEFA Champions League winner Real Madrid Football Club, have announced their global association in over 70 countries. NIVEA MEN and Real Madrid began their successful partnership in Spain in 2013. Now they have taken it a step further by signing a five-year contract extending this partnership globally.

For the Indian kickoff, NIVEA MEN is showcasing the Importance of Preparation, in grooming and in football, to enable men to unlock their full potential in their everyday lives. With this partnership, the NIVEA MEN wants to become more relevant to the young Indian male consumers. So, the brand would be leveraging this partnership to engage with the football fans all over India through multiple touch points – TV, digital, on ground & Point of Sale.

Neil George, the Managing Director of Nivea India, says “Bringing NIVEA MEN with Real Madrid together in India, enables us to form a powerful emotional bond with football fans. There are more than 35mn digitally active football fans in India. We would be constantly engaging with this community and help build it further. And with our range of male grooming products, we want to enable all these football fans in India to be always groomed, always prepared and come together to follow their passion for football.”