No More Waiting for tables at Restaurants, Dineout launches the Endless Wait video series

Table Reservations is an emerging food-tech category, and a pioneer in this space, Dineout, has decided to take on the task of changing consumer behaviour through an insightful digital campaign via a series of digital videos.

The campaign comprises 6 videos under a series titled ‘THE ENDLESS WAIT’. Conceptualized and scripted by the internal Brand team at Dineout, each video depicts the emotional angst that a customer goes through while waiting for a table.

“The act of waiting creates an emotional buffering in consumers. Especially since the wait is keeping them away from the core experience it has a negative impression. One is always trying to do something futile to pass time. Now add hunger and uselessness that the person feels while looking at others walking in with a table reservation, while he/she waits. That moment, in most cases, all logic goes out of the window. We took that insight and turned it into quirky creative expressions. Each film tells a short story, and will resonate with different audiences” says Pratik Mazumder, Vice President & Head Marketing Times Internet.

Ankit Mehrotra, Co-Founder Dineout says “One key insight, when we started Dineout, was realizing that people were extremely uncomfortable waiting outside a restaurant. There was a need for a one-stop-solution in the market, which would enable someone to discover a new place, reserve into that restaurant and get discounts. The brand today stands as a young, energetic and attentive service, with an immense amount of focus on customer experience and convenience. While one does get discounts at top restaurants by using Dineout, we see our service being embraced because people are really looking at easing their key pain-point of waiting out.”

Produced by WhiteBalance Films in Delhi, the films are going to be released sequentially across Cinemas, YouTube and Facebook. This is the first time that a service like this has gone on to create a behavior changing campaign. The category, which still exists only in small fractions, is steadily coming up in terms of mind-space, and Dineout is leading this revolution.

The 6 films can be viewed here

Episode 1: https://www.youtube.com/watch?v=in-42vwfquk

Episode 2: https://www.youtube.com/watch?v=6SK4D5YYH9E

Episode 3: https://www.youtube.com/watch?v=BN1iTyNOTUg

Episode 4: https://www.youtube.com/watch?v=vyqZPl5iQc0

Episode 5: https://www.youtube.com/watch?v=WA_ulVwrxZA

Episode 6: https://www.youtube.com/watch?v=J9UDlc4U0DA

With this campaign Dineout is aiming to change the habit of consumers and get them to reserve their table before the next visit.

Dineout.co.in, seats around 100,000 Diners a Month across 2300+ Restaurants in 8 cities. The service is available on the web, iOS and Android apps, and over a phone concierge as well. On average, Dineout users save 30 minutes in waiting time and approximately INR 400 per meal. Dineout is a part of Times Internet, which is a wholly owned subsidiary of Bennett Coleman & Company Limited.