No Negative News on Monday- Dainik Bhaskar Group

DB Corp Limited (DBCL), India’s largest print media companies, is set to pioneer a significant change in the attitude and stance of news publishing. ‘No Negative News on Monday’ will be a pioneer endeavor initiated by Dainik Bhaskar to encourage a more optimistic environment and usher in every new week with greater enthusiasm, optimism, confidence and positivity.

Mr. Girish Agarwaal, Director, Dainik Bhaskar says, “A common complaint often heard is that the print media tend to highlight negative news more than positive developments in our society and country. Too much focus on un-inspiring news can inhibit one’s outlook on daily life and society. The reader then tends to begin his / her day on a negative note with little excitement to look forward to. India is today one of the most youthful nations in the world and the youth of our country is brimming with greater confidence and optimism. This is a fact that Dainik Bhaskar, as a responsible print media entity, seeks to embed in the fabric of our daily life to make it better and more productive. We believe that if our thoughts are positive, our actions will reflect the same.

No Negative Monday is our movement towards adopting a very positive outlook to life. Monday – the first day of the week sets the tone and pace of activities for the entire week. No Negative Monday will encourage our readers across India to begin the week by reading positive, inspiring news which will surely trigger a very positive thought process and set a good momentum for the forthcoming days. Therefore, across all our 58 editions in 14 states, every Monday, we will highlight positive news in the front page, desh-videsh, state and city sections and segregate other news under a clear header. While it is important for our readers to be aware of adverse or undesirable occurrences in our country, state and city, which will continue to be reported, this initiative will enable us to create a better environment everyday by focusing on value-creating developments. We are confident that this simple endeavor will help our readers bring more positivity in their lives, take greater inspiration and help us take progressive steps towards a future of hope and confidence.”