"No Samjhauta" anymore says Godrej FairGlow with the launch of its new campaign

Godrej Consumer Products Limited (GCPL) has re-launched FairGlow soap. With the launch of their "No Samjhauta' campaign Godrej Fair Glow aims at building FairGlow's relevance in your daily beauty routine by encouraging non-users into sampling the soap. This will be done so over the next few months, where women & other citizens across major cities in Maharashtra and Punjab will be encouraged to swap their ordinary beauty soap with FairGlow.

This campaign will be heavily promoted through radio and will also offer consumers an opportunity to send in their "No Samjhauta Story' about instances in their lives where in, they chose not to compromise but to make the right decision. These inspiring stories will give participants a chance to win a cash prize of Rs.5 lacs as recognition for their uncompromising spirit.

Popular Punjabi actress Neeru Bajwa was seen supporting the campaign and encouraging women to exchange their beauty soaps with FairGlow this Saturday, 26th February, in Amritsar. The re-launch is also being supported by a TVC featuring Saumya Tandon of "Dance India Dance' fame and "Zor ka Jhatka' with Shahrukh Khan.

The fairness products category has been one of the fastest growing categories in the Indian FMCG market and in recent years, has seen a lot of innovation with products in different formats like soaps, gels, creams, face wash, etc. Godrej Consumer Products Limited (GCPL) is a leading player in the FMCG industry in India. Its FairGlow soap is now available at all leading stores across the country in 3 SKU's viz. 115g pack of three at Rs.60, 75g pack of four at Rs.52 and 90g singles at Rs.15. | By Vanessa Azavedo [vanessa(at)adgully.com]


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