Noise continues to be India’s No.1 Wearable Watch Brand for five quarters

Noise, the Indian connected lifestyle brand, reinforces its position as India’s No.1 Wearable Watch Brand. The homegrown brand has been leading the industry for the past five consecutive quarters with a significant market share according to the latest release by market intelligence firm, International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q2 2021 release with a considerable market share of 28.6% in 2Q21 based on unit shipment. With this, Noise has become India’s first homegrown brand to lead the Wearable Watch category for five consecutive quarters.

Founded in 2018 by Gaurav Khatri and Amit Khatri, Noise has established itself as one of the fastest growing tech lifestyle companies in the Indian market. Over the past year, Noise has consistently captured the largest market share in the watch segment. Despite the pandemic, the brand has witnessed an enormous growth trajectory with over 100% growth in the past 30 months. Noise is continuously intensifying its commitment for Noisemakers and Indian customers. Recently, Noise has also announced partnership with homegrown manufacturing brand Optiemus Electronics to encourage the domestic production of consumer electronics.

Talking about the latest achievement, Amit Khatri, Co-founder at Noise, said “The wearable industry is thriving in India especially after the recent surge in the health and fitness awareness among customers. With an evolving market, the appetite for more technologically advanced and feature packed products increases. As a homegrown brand, our synergies are harmonized with the requirements of Indian customers that helps us to tailor our products accordingly. Our customer-centricity is one of the major factors behind Noise being India’s No.1 Wearable Watch Brand in the fifth consecutive quarter. We are elated to continue to dominate the segment. We are delighted that the brands from India hold a stable market consistently. "

Noise has been catering to the developing requests of Noisemakers in India and has risen as the leading brand. The brand has aggressive plans to launch more products in India.


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