Noise marks new Make in India milestone

 Noise, India’s leading connected lifestyle brand, announced a new Make In India milestone of making over one million smartwatches locally in the month of May alone. In its endeavour to constantly bolster its efforts and be a forerunner in the Make in India mission, the homegrown brand has achieved and surpassed its initial target of making a million units every month. Noise started this year by setting a significant landmark towards this goal, by localizing over 90% of their smartwatches starting January. As a pioneering homegrown brand to localize production of smart wearables in India, Noise proudly has been the first brand to ship over 3 million made-in-India smartwatches. This significant feat showcases their commitment and the strategic effort to strengthen the country's vision of making India a global manufacturing hub.

Commenting on the milestone, Amit Khatri, Co-Founder, Noise, said, “Our unwavering commitment to the Make in India initiative fills us with immense pride. Consequently, achieving the manufacturing milestone of over a million smartwatches in a month in India holds great significance for us. This remarkable feat is a clear demonstration of our deep-rooted dedication and understanding of the India market. This landmark is yet another testimony to our relentless pursuit of making India self-reliant and nurturing the ethos of the Make in India movement.”

Noise was built as a successful homegrown brand in a deeply funded ecosystem dominated by global players and has been instrumental in shaping the Indian smart wearable and hearable ecosystem. The brand has become the most profitable bootstrapped D2C brand clocking revenues of over INR 2000 crores. A proud Made in India and Made for India brand, it has been recognized as a leader in the smartwatch space by maintaining the No.1 position for three consecutive years in a row and the second-largest in the TWS category (IDC).