Nokia changes its iconic logo after 60 years

Nokia on Sunday announced plans to change its brand identity for the first time in nearly 60 years, in order to accelerate growth.
There will be five different shapes that form the word NOKIA in the new logo. The iconic blue color of the old logo has been replaced with a variety of colors depending on the application.
Nokia still aims to grow its service provider business, selling equipment to telecom companies, but its primary focus is now on selling gear to other companies.
“NOKIA had 21% growth last year in enterprise, which is currently about 8% of sales,” says a statement given to media by Chief Executive Pekka Lundmark.
Several major technology companies are partnering with telecom gear makers such as Nokia to sell private 5G networks and automated factories to manufacturing customers.
Divestment is one option that the company plans to consider as it reviews the growth paths of its various businesses.
As Nokia moves toward factory automation and data centers, it will also have to compete with giant tech companies such as Microsoft and Amazon.
A macroeconomic environment that denies demand from high-margin markets such as North America, replacing it with growth in low-margin India, has forced rival Ericsson to lay off 8,500 employees.