Nora Fatehi becomes the First Ever Global Brand Ambassador for izil Beauty
International icon and one of the most loved and popular performers of Bollywood, Nora Fatehi has been roped as the first ever global ambassador for izil Beauty, a brand renowned for their luxurious skincare offering, drawing influences from the rich heritage of Moroccan beauty rituals.
The multihyphenate powerhouse Nora, is an incredibly talented performer, who rose to fame through a determined dedication to hard work and perfecting her craft. izil Beauty founder Mouna Abassy found Nora to be a natural fit as the brand’s first ambassador, as she epitomizes and embodies the values of izil Beauty with her Moroccan roots, strong sense of independence, dedication while staying true to her values with her feminine and ethereal beauty.
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The brand is an ode to the beauty rituals perfected by Moroccan women throughout generations, and as Nora has Moroccan heritage, she felt a personal passion towards sharing with the world the same rituals that she and her ancestors alike have grown up with. Owing to the global fanbase of Nora Fatehi, especially in the Middle East post the humongous success of Arabic 'Dilbar', the actress and performer perfectly fit the bill to expand the reach of the product.
izil Beauty – meaning “pure” in Tamazight (Berber language) uses natural ingredients native to North Africa, such as argan oil, almond oil, shea butter and lavender and includes a wide offering of skincare, haircare and body care.
Today izil Beauty ships worldwide and opened its flagship store in 2020 in addition to a newly opened spa in Dubai Mall. The store is the perfect reflection of the brand’s philosophy of purity and simplicity thanks to its uniform white color, simple geometric shapes and smooth angles, enabling consumers to step into the world of izil, in a rich, unique and immersive experience featuring the fertile and rich lands of Morocco.
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Talking about the association, Nora Fatehi shares, "It is a great pleasure to be the first global ambassador for a brand that I personally believe in. Beauty is a very personal aspect for me and I only recommend products I use and love.
When it comes to skincare, we need to be extremely careful, izil uses natural pure ingredients in its formulation, that appealed to me the most. Hailing from Morocco I've always been proud of our heritage, izil provides me an opportunity to share our natural, hereditary skin rituals with the world that has been our secret for glowing skin and beautiful hair. I am honoured to share our best kept secret and legacy, bringing a global brand like izil to India and the world with this association. "
Founder of izil Beauty, Mouna Abassy said, "Nora Fatehi is a stunning natural beauty, self-made star and a diverse talent who achieved international stardom while being proud of her Moroccan roots. She represents Morocco brilliantly both in bollywood and on a Global scale. Since I became aware of her, I was convinced that she is the best fit for our brand and when we finally met, I discovered a sweet, passionate and hard-working woman, I knew that, with our collaboration, the Moroccan beauty secrets will take their rightful place in the world."