Norwegian Cruise Line appoints Braydon Holland as Senior Director Sales for Asia

Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 54-year history of breaking boundaries, is positioning for continued success in Asia with the appointment of Braydon Holland as Senior Director Sales for Asia.

Reporting to Ben Angell, Vice President and Managing Director NCL APAC, Braydon is responsible for driving the sales strategy throughout the Asia region, including China, Hong Kong, Singapore, Japan, India, Taiwan, South Korea, Thailand, Philippines, Malaysia and Indonesia. 

From Club Med to Contiki to Star Cruises to Genting Hong Kong, including his pivotal role in establishing the NCL brand in the region, Braydon brings more than 28 years industry experience with world class travel brands to his new role – including 20 years in cruise and nine years based in Asia. 

As Sales & Marketing Director for Star Cruises and Norwegian Cruise Line, Holland successfully grew the NCL brand to become an established business throughout Australia and New Zealand. Holland then took on the role of Vice President Sales at Genting Hong Kong where he led the sales performance for the multi-brand cruise division – including Star Cruises, Norwegian Cruise Line, Dream Cruises and Crystal Cruises – across the Asia Pacific. 

“Asia continues to be one of our most important markets. We are doubling down on our presence as we capitalize on the pent-up demand that is now beginning to be unleashed as we mark our global return to service”, said Ben Angell, Vice President and Managing Director NCL APAC. “This role is uniquely significant to the success of our business in Asia, so it was imperative that we find the perfect fit”. 

“Braydon Holland is a well-respected industry executive with an extensive network of contacts, a proven track record of building successful brands as well as comprehensive NCL brand knowledge. He will be a significant asset to our team and we wholeheartedly welcome him onboard,” he concluded. 

“After five years, I’m thrilled to return to the NCL family at such a pivotal time for international travel and cruise, and I look forward to continuing to build close working relationships with our valued trade partners and my new team as we take NCL to the next level,” said Braydon Holland.

Holland commenced with NCL on August 9, 2021.