Nova Eyewear inspires to share #VisionofLove with your loved ones
Nova, the global eyewear brand from the house of Vision Rx Lab, celebrated the festive season with a unique yet thoughtful campaign suitably adapted for the Indian audience. Nova as a brand which offers advanced optical solutions ensures world-class vision correction and protection without missing on the fashion quotient. Through this campaign the brand aimed at touching the lives of its consumers, and at the same time realize its philosophy of addressing the need of vision correction and protection without compromising on aesthetics.
Adding cheer to festive celebrations, Nova Eyewear had come up with an exciting campaign called #VisionOfLove where a consumer could participate, nominate and gift their loved ones prescription (Rx) sunglasses. It was a very unique yet simple contest that was run on social media channels of Nova for a period of 3 weeks. Here the participant needed to secretly nominate their loved ones in order to gift a pair of powered sunglasses. 5 handpicked recipients from the list of nominees discovered their nominator the time they received the Rx sunglasses from the optical stores.
In today’s digital age when people do not have time to meet their loved ones and spend sufficient time, Nova gave them a fair chance to utilize this virtual space and gift a moment worth remembering to the near and dear ones. The element of care and surprise warmly bundled in this campaign was launched to touch the lives of the consumers.
Putting a gala end to this festive season, Nova eyewear announced the first winner of their #VisionofLovecampaign with a heart touching video. Nothing could have been better way to portray the happiness in the face of the winner who was surprised by her sister through this unique campaign. The story has been beautifully showcased highlighting how the campaign is adding value to the life of the winner with a gift of perfect vision and style. This campaign has been really successful with around 450 consumers nominating their loved ones for the unique style of gifting. The winners have been thankful and are happy to be a part of such an initiative that’s bundled with love and joy and knowing that someone out that cares, which was the whole idea behind the campaign.
The core objective behind the campaign was to increase awareness on using prescription sunglasses and taking vision correction and protection seriously. Most of the time it is seen that consumers who have eye power; they restrict themselves from wearing sunglasses. The use of Rx sunglasses is very crucial to protect the eyes from harmful UV radiation and enjoy visual clarity and comfort outdoors. Till date, it is not a well-defined concept to the general consumers.
Through this contest the winners got to experience and wear Rx sunglasses which will take care of both vision correction and protection from harmful rays which is beneficial to the wearers of prescription lenses. They also experienced the benefits of the product first hand as this contest extended the chance to gift the product to the right consumer.
“As a brand, Nova has always focused on giving solutions to eye problems without compromising on the fashion quotient. This initiative called "Vision of Love" is one such step towards celebrating vision meeting fashion. It not only empowers people with fashionable powered sunglasses but also becomes a medium of gifting your loved ones. Therefore, it is in a way spreading love and happiness.”-Piyash Ghosh, EVP & Executive Creative Director, Rediffusion Y&R.