Now, Agnello Dias quits Dentsu as Consultant

More exits are afoot at Dentsu as the agency undergoes internal restructuring. The latest to leave is Agnello Dias, who has been working as a Consultant on select brands after deciding to step down as the Co-founder and CCO of Taproot Dentsu earlier this year.

According to sources close to the development, Dias has put in his papers. The sources further told Adgully that Dentsu is looking to strengthen its India operations as well as prune its 160-odd brands to six strong global brands in a move to make the organisation future-ready and to integrate its operations. The sources also said that the strategy is to bring Dentsu India at par with Dentsu in the APAC market and hence, more changes and exits can be expected in the coming weeks and months as the agency restructures.

The changes in Dentsu were effected with Wendy Clark taking charge as the Global CEO of Dentsu Aegis Network (now Dentsu) in April last year. In September 2020, Dentsu Group Inc. rebranded its international business, Dentsu Aegis Network, as dentsu. This followed a transformational period for the international business and positioned dentsu international as the market leader for data, analytics and CRM.

Considered to be one of the most influential people in Indian advertising, Dias began his advertising career in 1989. In the course of his career, Dias worked with several local and international agencies, including Dart, Interpublicity, Lowe and Leo Burnett, before joining JWT India in 2005, where he soon rose to become the Chief Creative Officer.

He quit JWT at the peak of his career and co-founded independent agency, TapRoot India, with his creative colleague Santosh Padhi.

Aggie, as Dias is popularly known, has been a recipient of several Indian and international industry accolades, including winning India’s first-ever Grand Prix at Cannes and the first-ever Titanium-Integrated Lion.

With Aggie deciding to move out of Dentsu, the spotlight naturally is on the other Co-founder of Taproot Dentsu. So far there is no news on his move and to say anything at this point will be mere speculation.

Watch this space for more developments.


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