Now buy films on Warner Brothers' site

The company is planning to launch the website, so that the Japanese consumers can rent or buy films and TV series of Warner Bros directly from the studio via VOD (video-on-demand) and download to own on their PCs and mobile phones.

Consumers will have access to a wide range of content, both film and TV series from classic catalogue titles through to the latest features, including a number of titles never before released on DVD.

According to reports, with this move, Warner Bros aims to deepen its understanding of consumers' movie and TV series preferences, building a direct relationship with them.