Now watch 9XM live on www.9xm.in

The music channel has launched "9XM Live' ' an online free service which allows viewers to watch 9XM live, on their computer screens. "9XM Live' is available on the Channel's all new website ' www.9xm.in This initiative also makes 9XM, India's first music channel to stream its content live, on its official website.

Commenting on the initiative, Amar Tidke, Head of Programming, 9XM, says, "Our target audiences are extremely net savvy. Live streaming of 9XM content gives them the comfort to stay tuned to 9XM even without a television set. 9XM LIVE has basically created a SECOND TV in single TV homes where there's always a fight for supremacy over the remote control. Viewers now have the option of watching their favorite 9XM on their computer screens¦LIVE"!

The upbeat and lively feel of the Channel is also reflected through the use of vibrant colours on www.9xm.in. It also has the 9XM Gang of Bade-Chote, Bheegi Billi, Betel Nuts and Badshah Bai posing in action, below the 9XM Live box. The other sections of the website include Bollywood news, club 9XM and funzone with wallpapers, ecards, contests and puzzles. The website also offers a dedicated page for each 9XM character, with specific information on their likes and dislikes, their photographs and videos.