NSE & BSNL explores estern markets through Peacock Media

As the country's increasing population is continuously on the go, outdoor media is compelled to be even more aggressive than before to ensure visibility to their target audience. Today apart from the traditional bill boards and hoardings, we see advertisements even on pavements, roads, stairs, bus stops, public transport, ceilings, side railings, street lights, and so on; making sure no space is left uncovered. Peacock Media, a pioneer in executing Sealdah Rajdhani Express full train wraps for clients such as National Stock Exchange (NSE), telecom majors BSNL, Domex, Lifebuoy and Airtel among others understands this new generation of transit audience and caters to it.

Clients usually are more partial to their audience in the North and South regions. This may be because these audiences are more active in terms of an advertisement having an impact. Also the number of consumers is much higher when compared to other regions. The media penetration levels are more in these regions. Outdoor campaigns have always been more dominant in the North and South regions. The Eastern market in the country is generally ignored by most brands. It is not often that one sees advertisement initiatives in these regions and even if it is seen, it is usually not on a large scale. However this could be a changing scenario, as with Peacock Media more brands are now exploring the Eastern market.

Prasenjeet Bagchi, Vice President - West - Sales & Marketing Group, while speaking to Adgully said, "For the first time, our clients, NSE and BSNL have chosen the Sealdah Rajdhani which goes through the eastern market route. The media attention is low in these markets compared to the south and north. There is not much media focus and the availability of media is less in these markets."

NSE and BSNL may have paved a new path for other brands to follow in the same direction. As the purchasing power is increasing at a significant rate all over the country, brands cannot now afford to ignore one segment of the market. Sealdah Rajdhani initiative to the eastern markets proved to be successful and has a great impact. | By Janees Antoo [janees(at)adgully.com


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