Nua extends product line-up into nutraceuticals, launches Uplift

Nua, a direct-to-consumer women’s wellness brand, today announced its expansion into nutraceuticals with the launch of Uplift, a period nutrition drink mix that replenishes vital vitamins and minerals in the body to help ease menstrual symptoms. The announcement follows the company raising $7.1 million in pre-series B funding from investors including Lightbox, Vindi Banga & Kamini Banga, Kae Capital as well as actor, Deepika Padukone. 

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Period fatigue, a symptom of premenstrual syndrome (PMS), affects most of the women, causing irritation, mood swings, tiredness, bloating and breast tenderness. A safe and flavourful drink, Uplift is scientifically crafted to relieve these signs of PMS. Backed by research, this carefully formulated nourishing drink mix is made with the choicest ingredients, which include Vitamin B, C, D, Magnesium, L-Theanine, grape seed extract, soy isoflavones, and inulin. 

On the occasion of the launch, Ravi Ramachandran, Founder and CEO, Nua, said, “At Nua, we aim to make women’s lives better by solving their real-life problems. Towards this, we continue to explore opportunities to expand into various aspects of women’s wellness, beginning with our initial focus on menstruation and menstrual hygiene. With Uplift, we are bringing together our core strengths of a highly engaged community of women as well as our science and research expertise, especially when it comes to addressing the various symptoms of PMS. Uplift is made of ingredients that are 100% safe, effective and inclusive, with zero preservatives, no added sugar and 100% vegetarian. The product is also the first step in our expansion strategy, with many more areas in women's wellness still left to be tapped in the long term.”

Uplift is a result of insights gathered from the Nua community of over 4 Lakh women and then worked upon through extensive research in labs to address the issue of period fatigue. This innovative amalgamation of the scientifically researched ingredients helps a woman’s body with de-bloating, reduces fatigue and nausea, relieves breast tenderness, improves gut health and elevates mood. The sachet should be mixed in a glass of water, preferably 200 ml, stirred well and consumed. For best results, one should consume 1 sachet daily for 5 days from the first day of the period. A pack of five sachets of 6 grams each, is available at a cost-effective price range of INR 199 on nuawoman.com and e-commerce sites Amazon India and Flipkart. To know more, please click here.