Nucleus PR bags the mandate for Vidal Health

Bangalore based Vidal Health, has awarded its PR mandate to Nucleus PR.

Vidal Health is a leading player in the healthcare segment. Be it employees of large corporates, SME’s or Individual customers Vidal Health’s customer centricity has been setting new benchmarks. They have carried the same unwavering commitment to deliver outstanding service to citizens across India covered by Ayushman Bharat-PMJAY and State health policies. Apart from being India’s most preferred TPA (third party administrator) with over 3 million lives managed with 10,000+ hospitals and 20,000+ OP clinics they bag a 60% share of State and Central Govt policy implementation. Their provider network partnerships extend to Asia, Europe and North America. Within India they have offices and staff presence across 800 cities in 310 districts. Their 2000+ strong team spread across 3 countries prioritizes customer satisfaction. They aim to deliver this via quick and easy access to high quality health care in a cost-effective manner with speed, efficiency, and care.

Nucleus PR handles clients across MNCs, SMEs and start-ups. Their strategic approach towards PR enables clients to leverage PR towards meeting their business goals. Their range of services includes overall reputation management, crisis communication and editorial services, among others. The company has prestigious clients like Zolo, MediaCom, Nobel Hygiene and Tonic Worldwide on its roster.

Commenting on the win, Tarunjeet Rattan, Managing Partner, Nucleus PR, said, “Since the last two decades Vidal Health has been driven by its vision of facilitating healthcare access to millions of Health Insurance customers. Using legions of trained professionals and cutting-edge technology they have been raising the bar on customer satisfaction. We are committed to their vision and look forward to creating a strong brand image for the company and working with legends in the industry.”  

Commenting on the association, Girish Rao, Chairman & Managing Director, Vidal Health, said, “We needed a strategic communication approach that was driven by innovative ideas via a self-motivated team that echoed our passion and ideology. Nucleus PR imbibed these qualities for us. With them as our PR partners, we are confident of carving out a strong brand reputation for our company. They bring in a unique combination of expertise from their experience in healthcare, start-ups, and technology, merging them to create smart strategic ideas driven by data driven insights.”