Nutella enters indoor theme park; partners with KidZania

Nutella, the globally loved hazelnut chocolate spread from Ferrero, is associating with KidZania, a global indoor theme park for families that empowers, inspires and educates kids through real-life role-playing activities.

Nutella is partnering with the culinary school in association with Bajaj Electricals Ltd. Children will role-play activities of being a chef and prepare yummy recipes with Nutella as the key ingredient. Children will share these recipes with their family as well.

At the school, children will be briefed about the ‘Recipe of the Day’ and the various ingredients that will be used in making the recipe along with Nutella. The activity requires the child to listen carefully and accurately follow a series of instructions given by the supervisor.

The recipes will change every month thus showcasing the versatility of the Nutella brand and inspire the kids to innovate and savour different Nutella dishes. The activity will trigger their psychomotor & cognitive skills, bringing to the fore their flair for the creative and imaginative aptitude.

Emanuele Fiordalisi, Vice President, Marketing, Ferrero India said, “We are excited to partner with KidZania on such a unique concept built around education and entertainment for children. Our partnership with KidZania helps provide us with an innovative platform to engage with children in a fun environment.

It will allow children to learn delicious recipes with Nutella on multiple breads like chapatti, idli, dosa etc. Not only will the creation of Nutella recipe is a fun experience for children but also will help them discover and showcase their culinary skills.”

Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “The experience of being a chef at the KidZania Mumbai Culinary School complements a lot of what kids learn in class today while triggering Cognitive & Psychomotor Development. We are excited to have Nutella a brand that we grew up on join Bajaj Electricals at the culinary school.”

Nutella has created a ‘Nutella recipe booklet’ containing some quick and easy breakfast recipes that mothers can make using Nutella. The recipe booklet will be given to all participating kids.


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