Nykaa brings ‘ModiFace’, L’Oréal’s AI-powered technology

Discovering new shades and experimenting with looks just got a whole lot easier and tech-forward with Nykaa! The country’s leading lifestyle destination will make available L’Oréal’s advanced, AI-powered virtual try-on technology ModiFace. This technology helps to create an enhanced beauty experience for makeup enthusiasts. Over the years, Nykaa has continuously kept pace with changing customer expectations and has actively deployed the latest in technology to augment the experience of discovering and buying beauty online. The ModiFace Technology will enable virtual try-on on Nykaa’s website and mobile app helping shoppers purchase their desired beauty products across categories, starting with the L’Oréal range of products.

With the acquisition of ModiFace in 2018, L’Oréal has been at the forefront in offering virtual try-on for beauty. The uniqueness of the ModiFace technology lies in its photo-realistic results and AI-enabled shade calibration. The Augmented Reality (AR) simulation of each shade is done automatically - based on AI-powered analysis of information provided by makeup brands along with visuals and descriptions of the products on social media. ModiFace ensures safety and hygiene in the post-pandemic world. Its virtual try-on technology uses an advanced face tracker algorithm that detects lips, eyes, cheeks, and hair and applies virtual cosmetics, to give a real-time, true-to-life view of the products.

Commenting on the technology integration partnership with L’Oréal, Anchit Nayar, CEO E-commerce Beauty, Nykaa, said, “As a digital-first company, we are continuously thinking of ways to enhance the shopping experience on our platforms. Our partnership with L’Oréal to introduce ModiFace technology allows us to provide a rich, immersive buying experience to our customers. With the new AI-powered virtual try-on option, customers on Nykaa can now confidently make a choice from our wide range of options–wherever they are, whenever they want!’’

Speaking on the collaboration, Pankaj Sharma, Director, Consumer Products Division, L’Oréal India said, “As part of our evolution into a Beauty Tech company, L’Oréal is reinventing the beauty experience for consumers. The ModiFace technology harnesses AI and AR technologies to provide a personalized and customized experience in a low-touch economy. We are excited to bring ModiFace technology to Nykaa users who can now easily try on a host of L’Oréal products and choose the shades that suit them best. We believe that this partnership with Nykaa will transform the e-commerce shopping experience for consumers.”