Nykaa Redefines Beauty with Laxmi Agarwal
In a bold and unconventional move, Nykaa has created a powerful campaign called #WhatMakesYouBeautiful
Nykaa has often focused on differential messaging through pivotal story-telling as a brand awareness initiative. From campaigns like Qaid with Blush , #MyRakshaSquad
In this hauntingly beautiful film with a surprise twist, Nykaa challenges the beauty standards women have grown accustomed to all their lives.The physical expectations that come with the beauty standards we are used to, are sometimes exhausting. Women often end up feeling terrible about themselves, surrounded by a world of filters and social media perfection they could never live up to.
But things are changing. In a world where beauty is finally becoming fluid and subjective, Nykaa takes a stand, urging women everywhere to be their own kind of beautiful. Watch Laxmi Agarwal and Nykaa challenge the perceptions of beauty that women have been living with for centuries - and teach all of us #WhatMakesYouBeautiful.
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