O2 Cure launches a campaign to safeguard children

O2 Cure, a renowned bespoke air purification solution provider under Zeco Aircon Limited and a leading manufacturer of HVAC products launches a campaign, #LetYourKidsBreatheClean to promote awareness for improving indoor air quality to safeguard the country’s future, our children.

The homebound and closed room environment contain various harmful contaminants that can have adverse impact on children. People of all ages are suffering as a result of rising air pollution, but infants and toddlers, in particular, are affected the most since they are in a vulnerable developmental stage and rely on adults to look out for them. Children who have grown up with high levels of air pollution may be more susceptible to developing chronic illnesses like cardiovascular disease along with other fatal diseases. Through this awareness drive, O2 Cure strives to safeguard children both at home and away from home. Thereby, contributing towards creating a healthy future.

As part of the campaign, the brand plans to arrange visits by IAQ (Indoor Air Quality) experts at schools, societies, and community centers all across the country to educate children, teachers, and parents about the preventive measures against pollution and offer a sustainable design for a healthy environment. The company shall also leverage the power of social and digital media for the amplification of the initiative. Various Live chat sessions with the health influencers and skilled professionals will be organized as a part of the campaign.

According to a WHO report, almost 93 percent of children under the age of 15 worldwide (1.8 billion children) breathe polluted air every day, endangering their health development and resulting in the tragic increase in the death rates globally. Some studies also suggest that children only spend 7 hours a week outside on average, but they spend more than double that amount of time indoors playing computer games and engaging in other close-door activities. Ventilation issues with most of these premises are also a concerning factor. Poor indoor air quality hinders the normal development of the brain, central nervous system, and other vital organs. Indoor allergens trigger many long-lasting allergies and respiratory diseases, including asthma.

Commenting on the campaign, Kartik Singhal, Founder of O2 Cure & Managing Director of Zeco Aircon Limited (Member of IAQA, ISHRAE, and ASHRAE) said, “To fulfill their full potential, every child should be able to breathe clean air. Air pollution affects their brains in more ways than anyone can suspect. We should pay attention to proper ventilation in classrooms and inadequate ventilation could lead to reduced attention span, affect learning and make pupils tired. Students yawning in classes is a sign of a high level of CO2 because of less ventilation. Asthma and health issues are some of the more detrimental aspects of air pollution with greater possibilities of leading to an impact on neurodevelopment and cognitive function. It is important to give them the best possible air to breathe as these students are the future of the country”.

“Students’ school attendance is also affected by poor indoor air quality due to prolonged illness resulting from these invisible toxins. Other major issues are cross-infection in closed rooms, VOCs, harmful gases like methane and ammonia in the school vicinity. Therefore, it has become the need of the hour and we shall take every possible step to make parents, teachers, and kids aware. Through these activities, we aim to reach out to 10 million children and parents across the nation”, he added.